First Round Notice of the "WFCMS Global Members Zone" at the 9th China International Import Expo

As a treasure of Chinese civilization, Traditional Chinese Medicine (TCM) is not only an outstanding representative of traditional medicine, but also an important force in promoting the building of a global community of health for all. The China International Import Expo (CIIE), sponsored by the Chinese government, is the world's first national-level expo themed on import. It has become a premier venue for the global launch of new products, the preferred destination for cutting-edge technologies, and the first choice for innovative services.

As a well-known global public good, the global influence of the CIIE has been on the rise year by year. The 8th CIIE (2025) attracted 4,108 overseas enterprises from more than 150 countries and regions, showcasing 461 representative new products, technologies, and services. The total exhibition area exceeded 430,000 square meters, with a cumulative intended transaction volume of 83.94 billion US dollars. Each session attracts over 400,000 high-intentional purchasers, and the global media exposure exceeds 6 billion views.

To promote the global development of TCM service trade, the World Federation of Chinese Medicine Societies (WFCMS) will cooperate with the CIIE to organize and establish the "WFCMS Global Members Zone" for the first time during the 9th CIIE. With the theme "Global TCM · Integrative Innovation – Jointly Building a Healthy Future for Mankind", this zone will gather global TCM services, imported proprietary Chinese medicines, and digital-intelligent TCM technologies through a clustered exhibition space, building an "international business card" for global society members to enter the Chinese market.

I. Organizational Structure

Host: World Federation of Chinese Medicine Societies (WFCMS)

Organizer: The Industrial Committee of Health Care of the WFCMS

Co-organizers: Centre France Chine de la Medecine Chinoise, Society members and committees of WFCMS, TCM Associations in Hong Kong, Macao, and Taiwan Regions, et al.

II. Event Time

November 5 - November 10, 2026

III. Venue

Main Venue: National Exhibition and Convention Center (Shanghai)   Medical Devices and Pharmaceutical & Healthcare Exhibition Area

IV. Tentative Event Plan

The activities in this zone will closely follow the overall schedule of the 9th CIIE, with key contents including:

1.       Exhibition Setup: Assist members in completing customs declaration and inspection of exhibits, booth construction, and brand display.

2.       Zone Launch Ceremony: Invite leaders from the TCM industry and representatives of international organizations to attend the opening ceremony of the zone.

3.       Official Government-Enterprise Dialogue (Core Benefit): The zone will actively support participating member units in applying for and taking part in high-level government-enterprise dialogues, policy briefings, and closing ceremonies involving authorities such as the National Health Commission (NHC), National Healthcare Security Administration (NHSA), and National Medical Products Administration (NMPA), providing enterprises with opportunities for direct communication with relevant regulatory bodies.

4.       Tours by Officials and Provincial/Municipal Delegations: Coordinate, in line with the expo schedule, visits by leaders from central ministries and provincial/municipal trade delegations to the zone. This will include tours of exhibitor booths to help brands establish stable government-business relations.

5.       Trade Matching and Negotiations: Proactively connect with major health industry channel partners, assist member units in participating in official supply-demand matching sessions, and organize groups of potential buyers for booth visits and exchanges.

6.       Product Promotion Roadshows: Support member units in applying for events on the CIIE’s official “New Product Launch Platform.”

7.       International Exchange Activities: Organize seminars or forums themed “Global TCM Service Trade.”

8.       Cultural Interactive Experiences: Conduct interactive displays on Chinese lifestyle (e.g., intangible cultural heritage, medicinal cuisine, TCM technology).

9.       Strategic Signing Ceremony: Facilitate on-site signing ceremonies between member units and partners, and issue participation certificates.

Note: Specific timings for each activity will be announced separately based on the official overall schedule of the CIIE and the arrangements of WFCMS.

V. Exhibition Content and Booth Specifications

Exhibition content includes but is not limited to: TCM products, health foods, electronic physiotherapy equipment, smart wearables, TCM artificial intelligence technologies and equipment, aging-friendly equipment, TCM medical devices, testing equipment and intelligent devices, international TCM education and training, TCM health care and elderly care services, etc., fully demonstrating the progress and development of the global TCM industry.

This zone implements the standard rental charging method of the CIIE. Exhibits must meet the CIIE's requirements for imported goods (including brands from Hong Kong, Macao, and Taiwan regions).

Early Bird Policy: All units that sign the contract and make payment before March 31, 2026, can enjoy a 10% discount on the booth fee.

Special Notes: 1. The above prices are pure venue/standard booth rental fees. For other customized needs such as special booth construction, customs entry declaration, warehousing and logistics, and business public relations, please contact the organizing committee for separate negotiation.

2. We will further negotiate with the CIIE Bureau based on the needs of each exhibitor to launch a series of package services and preferential measures such as "exhibition setup, construction, warehousing, business services, and sales", which will be announced in a timely manner.

VI. Registration Method

1. Intent Registration: Scan the QR code for pre-registration and to obtain the detailed investment promotion brochure.

2. Registration Deadlines

Intent registration deadline: May 30, 2026; Official signing deadline: June 30, 2026 (Booth quotas are limited and will be arranged in the order of signing and payment, subject to availability).

VII. Contact Information

● Contact Person: Mr. Zhang

● Email: wfcms_hc@163.com

● Tel: +86 10-18612245068 / +86 16601074849

Important Reminder: All exhibits and on-site activity applications must comply with the relevant regulations of the CIIE Organizing Committee and can only be implemented after approval.

World Federation of Chinese Medicine Societies

January 15, 2026