The First World Forum on Traditional Chinese Medicine Health Tourism and International Development Forum on Traditional Chinese Medicine Brands (Sydney)

The First World Forum on Traditional Chinese Medicine Health Tourism and International Development Forum on Traditional Chinese Medicine Brands (Sydney)

9:00-12:00, October 31, 2025

Sydney International Convention Centre, Australia

TCM Empowers Tourism, Brands Connect the World

V. Main Topics of Sub-forums

1.Promoting international development of TCM health tourism and its brands;

2.Carrying forward Traditional Chinese Medicine Health - preserving Culture and enhancing international communication and brand building of TCM;

3.Advancing High - quality Development of Traditional Chinese Medicine Industry and promoting cross-sector integration under the "TCM+" model;

4.Leveraging brand empowerment to support Traditional Chinese Medicine Benefiting Global Human Health.

VI. Organizing Institutions

Hosting Units: Special Committee on International Health Tourism of the World Federation of Chinese Medicine Societies

Special Committee on International Brand Research of Traditional Chinese Medicine of the World Federation of Chinese Medicine Societies

VII. Core Highlights

Brand empowerment will drive the international development of TCM health tourism—a unique Chinese approach to health tourism—and foster the establishment of "Human Health 4S Store" brands at domestic and international tourism destinations. TCM health tourism brands will strengthen overseas TCM development and enrich the landscape of international health tourism. By enhancing TCM brand research and development, we will promote global exchanges and cooperation in TCM, realizing our vision of "TCM Empowers Tourism, Brands Connect the World" and contributing "Chinese solutions and TCM wisdom" to Construction of a Community with a Shared Future for Human Health.

VIII. Main Content

1. Opening Ceremony (9:00-9:20)

Host: Wang Haidong, President

Leaders from the organizing committee, the World Federation of Chinese Medicine Societies, and Sydney local government will deliver speeches.

2. Thematic Reports (9:30-11:30)

Host: Wang Haidong, President

Eleven experts are scheduled to deliver presentations, each lasting 10 minutes.

1."How Traditional Chinese Medicine Health Tourism Empowers the Global Development of Traditional Chinese Medicine"

——Zhu Guizhen(President of the International Health Tourism Professional Committee of the World Federation of Chinese Medicine Societies, Deputy Director of the Popular Science Branch of the China Association of Chinese Medicine)

2. “Bridging China and the World: Academic Journal Branding and the Cross-Cultural Communication of Traditional Chinese Medicine”

——Li Haiying (Vice President, Specialty Committee of Internationalization and Brand Research of TCM of WFCMS, Chief Editor of Chinese Medicine and Culture)

3."Building a New Paradigm of Health Tourism with Chinese Characteristics: The Sheng'ai Fuxian Lake Health Base Model"

——Liu Qiong(Vice President of the International Health Tourism Professional Committee of the World Federation of Chinese Medicine Societies, Chairman of Yunnan Sheng'ai Group)

4.“The brand development journey of FPA Group”

——Tina Liu(Vice President, Specialty Committee of Internationalization and Brand Research of TCM of WFCMS, Chief scientist/Director of Naturalab Pty)

5."Advantages of the Centennial Shan's Traditional Chinese Medicine Featured Program in International Health Tourism"

——Shan Xiaochun(President of Jilin Provincial Association of Private Traditional Chinese Medicine Medical Institutions, Director of Changchun Shan's Hepatobiliary Disease Hospital)

6. “Global sharing of traditional medical knowledge”

——Song Xinyang (Vice President, Specialty Committee of Internationalization and Brand Research of TCM of WFCMS, researcher of Shanghai University of Traditional Chinese Medicine)

7."Exploration and Practice in Building the Traditional Chinese Medicine Health Tourism Ecosystem"

——Yang Hai(Vice President of the International Health Tourism Professional Committee of the World Federation of Chinese Medicine Societies, President of Shanghai Zihui Academy)

8. “Globalizing TCM: A Leadership-Based Framework for Integrated Medical Education”

——Tina Wu (Standing Council Member, Specialty Committee of Internationalization and Brand Research of TCM of WFCMS, Associate Professor of Trinity Western University, Canada)

9."Application of Spinal Conditioning in Health Preservation Tourism"

——Li Zhiqin(Standing Director of the International Health Tourism Professional Committee of the World Federation of Chinese Medicine Societies, Chief Physician and Second-level Professor at Heilongjiang Academy of Chinese Medicine Sciences)

10. “The innovative application of Sangye Ejiao peptide, a greedy password, in digital weight management”

——Yang Liu (Standing Council Member, Specialty Committee of Internationalization and Brand Research of TCM of WFCMS, President of Inner Mongolia Weight Management Association)

11. “Translation and International Communication of Traditional Chinese Medicine Terms: A Case Study of Two English Translations of the Huangdi Neijing”

——Li Qin (Chief Secretary, Specialty Committee of Internationalization and Brand Research of TCM of WFCMS, post-doctoral fellow of Chengdu University of Traditional Chinese Medicine)

3. Panel Discussion(11:30-12:00)

Host: Zhu Guizhen, President

5-6 domestic and international guests will be invited to engage in discussions around the theme.

IX. Photos of Reporting Experts

See above.

X. Contact Information(Sub-forum Organizing Committee)

(1) Contacts of the International Health Tourism Special Committee

Zhu Guizhen; Liu Xiaodan; Chen Yiyang

Phone No.: +86 17643467706(same as WeChat number)

E-mail: 921698118@qq.com

(2) Contacts of the Traditional Chinese Medicine International Brand Research Special Committee

Wang Haidong; Li Haiying; Li Qin

Phone No.: +86 13558803480(same as WeChat number)

E-mail: liqin_helen@cdutcm.edu.cn